Carl Kammerling’s Fusion trade promotion is in full swing and is said to be ‘packed full’ of new deals for trade professionals. PBM takes a look at the campaign, outlining what is on offer for merchants and their customers.
Having kicked off in February, Carl Kammerling International’s Fusion trade promotion runs until 21 June and is designed to offer merchant stockists “fantastic savings” on over 160 products from across the wider CKI portfolio, including brands such as C.K, C.K Magma, C.K Classic, Jokari, Avit and Kasp.
The selection of featured products includes what the company describes as proven sellers and core items in addition to nine brand new “innovative product launches” and six “fantastic range deals”. For a minimum initial order of £300, the package is intended to provide customers who sign up with an incremental profit opportunity in addition to a number of other benefits throughout the promotion including discounts of up to 69%.
Beyond the first order, there is also no minimum order quantity, allowing customers to control the amount of stock that they need and alleviate over-stocking in store. This additionally allows merchants to ‘test the water’ with (new) products they do not usually stock without the risk of having to order big quantities.
New product launches available in the Fusion promo include the C.K Magma Pro Tool Case Plus (MA2640) which features the latest vertical tool storage facility that is designed to keep tools perfectly organised and safe. The C.K Gloworm Cable Router 4m (T5419), meanwhile, aids routing in low light conditions and easier navigation towards exit points whilst the MightyRod Pro Toolbox Kit 3.3m (T5419) is guaranteed to be 100% splinter-proof. The new C.K range of Hex and TX Keys also feature as part of the promotion, along with improved packaging developed for the range of dextro VDE Screwdriver Sets.
Range Deals
Six “great value range deals” are also on offer, with up to 60% discount and free of charge display solutions. As an example, the Kasp Starter Pack features the brand’s “top quality” locks and the range of HD Classic heavy duty Screwdrivers.
Stockists signing up to Fusion will also benefit from a comprehensive sell out package, including eye-catching Counter Mats and Price Stickers, whilst the popular ‘Retailer Reward Scheme’ is also back for this year’s promotion. With six different tiers of rewards, it allows customers to earn up to £600 worth of Love2Shop vouchers based on their total Fusion spend up until 21stJune 2019.
The more stockists spend, the more they can earn and all Fusion customers will receive a monthly e-statement detailing their latest spend and how far away they are from the next threshold.
Vanessa Molloy, Brand Manager at CKI, said: “We are always looking for new and innovative ways to help our customers drive sales. Customers who sign up to this year’s Fusion package will benefit from fantastic savings across 160 products, great new products and range deals, all tailored to influence purchasing decisions and drive sales.”
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