Launched towards the end of 2018, Cromar Building Products says its new AlphaChem brand of sealants, adhesives, building chemicals and sundries has become popular with merchant customers and builders alike.
PBM takes a closer look at the new portfolio, focusing on the grab adhesives in the range.
As a sub brand of Cromar, an independent business founded in 1997, the company asserts that AlphaChem has been able to offer customers a range of products “with exceptional service and value levels” that encompass the philosophy ‘Passion for Performance’ — a phrase that is reflected on all of the portfolio’s packaging.
Furthermore, with an extensive range of roofing products already within the Cromar range, the company as a whole is now able to service a wider variety of customers to further expand its notion of being a ‘one stop shop’ for the merchant sector and its customers.
Overall, the brand has been developed to cover a range of carefully selected core products, including a number of adhesives, suitable for a multitude of applications. The firm states that adhesives continue to be a growth area as they are increasingly being used over traditional mechanical fixings due to the faster, cleaner and also quieter application methods.
To be able to offer customers a concise range is deemed essential, and Cromar is confident that its AlphaChem line-up has achieved this.
The range begins with AlphaGrip, a solvent-based instant grab adhesive for the professional builder and DIYer. This high bond adhesive — which also has gap filling properties that mean that it can be used on uneven substrates — is billed as a suitable replacement for mechanical fixings in a wide variety of applications, whether internal or external, and has excellent creep and slump resistance.
Hybrid Polymer sealants and adhesives have certainly increased in popularity over the last five years and ‘The Business’ is one such product that has been a staple part of the Cromar range for a number of years. Now packaged under the AlphaChem brand, the product is said to provide all of the benefits of a solvent-based product with the added advantage that it can also be used as a sealant, as well as in all weather conditions (including wet weather), for a multitude of different applications.
The newest additions to the AlphaChem adhesive range are two solvent-free products — Solvent Free Supergrip and Solvent Free AlphaGrip. Launched in January 2019, these water-based adhesives are suitable for internal applications such as bonding skirting, window sills and coving to provide a high strength bond that is hard to break. “Safer for the user and the environment” than solvent-based counterparts, the products are available in 295ml and 350ml pack sizes respectively to complete the current grab adhesive offering from AlphaChem.
In addition, the wider AlphaChem portfolio has a wider adhesive offering that also encompasses Polyurethanes and Spray Adhesives. All presented in the eye-catching packaging that has captured the attention of customers since the brand’s launch, AlphaChem intimates that the range will benefit from further expansion over the coming months.
For more information on Cromar Building Products and the AlphaChem range, visit www.cromarbuildingproducts.com.
