Having joined Elliotts at the end of 2014 as Joinery Product Manager, Sally Fisher wanted to supplement the company’s existing timber window and door offering with a higher end product range and turned to Dale Windows.
Sally (pictured with Dale’s ASM Matt Chambers) commented: “It was clear we were missing an opportunity when it came to timber windows and doors when I first arrived as we did not have an offer that was really tailored to the higher end of the market. There are a lot of developers working on smaller, quality developments and also growing numbers of self-builders in Hampshire and we needed an offering that reflected these type of projects.
“I had known Dale in a previous role and felt they would really help us deliver great results for our customers and enable us to develop a new revenue stream. When we met with the Dale team it became apparent very quickly that it was a good match – from a product quality perspective but also from the way the company worked, the support it was offering and the people within it,” she continued.
“We look for key partnerships – companies we can enjoy a really positive relationship with and we certainly have that with Dale who are more than happy to come out on site visits with us and provide additional technical support throughout the sales and ordering process through to delivery on site and aftersales, making it simple and straightforward for our sales team here and creating a real difference to our customers.”
As part of that partnership approach, members of the Elliotts sales team have received training from Dale – on both the product range and the joinery supplier’s bespoke online quoting and ordering system – in addition to visiting its manufacturing base.
“The training was vitally important as it helps the sales team work with customers. The fact the products are higher quality means they have a more premium price tag and the training enables the team to highlight the processes, qualities and guarantees that go into the Dale products,” added Sally.
“Another major benefit is the quoting system which enables us to take the competition out of the market very quickly, responding to customer enquiries, providing a detailed quote the same day, with full technical spec, full price, the flexibility of instantly changing the quote in line with customer feedback and the opportunity to choose the delivery date of the finished products to site.”
