Following the series of national and international accolades that ABUS has already received this year (including four Red Dot design awards, an iF design award, entry into the Lexicon of German Global Market Leaders, and the Brand of the Century award), the company has now been awarded the “Most Innovative Brand of the Year” at the Plus X Award.
ABUS enjoyed success in the category “Electro and Media Technology” with its new radio alarm system “Secvest” and the new DIY CCTV “Compact Digital Recorder Sets”. As part of a long selection process, an independent expert jury from 27 industries examined all the products submitted and awarded ABUS the highest accolade the Plus X Award jury can give. Having won it in 2013, ABUS is now the winner for the second time of this prestigious international award.
Christian Rothe, Group Marketing Director at ABUS, and Florian Lauw, PR Manager of ABUS’ CCTV division, happily accepted the award in the historysteeped assembly room of the first German parliament in Bonn. This further international accolade establishes ABUS’ goal to be a world security icon.