Building Superstore, part of self-styled online-only builders’ merchant CMO Group PLC’s stable of nine online superstores, has launched a brand new customer reward scheme.
Known as SUPER rewards, customers can now earn points every time they place an order. These points can then be converted into cash vouchers to redeem against future purchases with Building Superstore.
However, it’s not just about how many orders are placed as points can be picked up in lots of different ways, from referring a friend to leaving photo product reviews and buying samples. Plus, there will be regular opportunities to earn extra points by taking advantage of special deals and offers.
The new SUPER rewards scheme is available to all customers who purchase building materials from any one of the CMO Group’s nine online superstores, with trade contractors said to benefit from a number of exclusive offers and the potential to earn up to £600 in reward vouchers. Existing account holders will automatically start earning points on their next orders “so customers can simply sit back and watch the points mount up!”
Building Superstore is part of CMO Group PLC, “billed as the UK’s largest online only retailer of building products,” and trade account holders can access over 130,000 products from across all of its online superstores including Roofing Superstore, Insulation Superstore, Door Superstore, Tile and Floor Superstore, Drainage Superstore, Plumbing Superstore and the newly launched Landscaping Superstore.
Founded in 2008 as Construction Materials Online, CMO says it is “disrupting a £29 billion predominantly offline market with a digital first proposition and market leading product choice, supported by high quality customer service and technical expertise.”
Its “unique digital hybrid service model” has been developed over more than 10 years with the company stating that it “combines specialist advice and expertise, tailored to category and customer needs online, to service the next generation of digital natives by bridging the gap between traditional bricks and mortar retailers and pureplay digital retailing.”
CMO has “established trusted partnerships with manufacturers and supply partners across the UK” whilst its business model is asset light with the majority of products drop shipped directly from the manufacturers to its customers.
