PBM takes a look at some of the latest advertising campaigns in Professional Builder and Professional Heating & Plumbing Installer magazines, influencing the buying decisions of approaching 200,000 trade professionals at merchant trade counters each month.
Wavin
Hep2O
A special gatefold advert heralds 40 years of Hep2O push fit plumbing solutions. The ad proclaims that ‘Reputation is everything’ and the tried and trusted range now features In4Sure secure jointing technology “for a perfect push-fit”.
Boasting a 50 year guarantee, the joints are compatible with copper whilst the system’s coiled pipe stays flat to make every job quick and easy.
Rockwool
Thermal & Sound Insulation
The company says that its products make the difference between doing a good renovation job and a great one. Quick to fit, they will enable your customers to get the job done and get onto the next one, having provided quiet spaces that will save homeowners money on energy bills and protection from fire.
Dulux Trade
Colour Sensor
We feature this handy little gizmo elsewhere in the issue, and the ad explains that the Colour Sensor will let professionals scan a colour and get a Dulux colour match in seconds to provide “the perfect match for professionals.”
TuffX
Rooflights
Showcasing the firm’s Fixed Flat Rooflights and also its Walk On Rooflights, the company says its easy to install products will provide the required thermal performance whilst letting natural light flood in.
Opening up a category to the general building trade, more information awaits at www.tuffxglass.co.uk
BMI
Redland
2019 sees Redland celebrate 100 years of concrete tile production, yet the company can look back even further to 1837 when the first Rosemary clay tile was made. The ‘serious roofing heritage’ is shown in the ad with an archive shot from 1953, but the innovation continues under the new BMI name.
PHPI
Bristan
Tap range
Did you know that Bristan taps already feature in one in five homes, or that one of the company’s products are is sold every 25 seconds? As the ad proclaims, the brand is trusted to deliver by installers who value features such as Easyfit to save time on site. And that can only mean good news for stockists.
DAB
Join the pump revolution
In a fab ad from DAB, the company highlights the latest smart technology and key features in its Evosta 3 pump that is ‘uniting an army of installers’ across the pump replacement market. A competition to win £3,000 worth of holiday vouchers will surely help to drive even more footfall towards the trade counter.
www.JoinThePumpRevolution.co.uk
Fernox
Clean and dose in under two minutes
Time is of the essence for Fernox, as the company outlines how its TF1 Filter can be fully cleaned and serviced in less than two minutes. Dosing the system can be done in only 30 seconds with Fernox Express, allowing your customers to move rapidly on to the next job.
Glow-worm
Mystery Trip
Glow-worm’s legendary Mystery Trip returns next year, offering installers the chance to visit Vietnam. As the advert says, in order to not miss Saigon (very good…) next year, installers need to keep buying and registering boilers through the Club Energy loyalty scheme – and that can only mean more sales for merchants.
Surestop
i-water control
This WRAS-approved system can be installed in around 30 minutes but will provide long-lasting reassurance by helping to prevent the water damage caused by leaks. Mains water can simply be turned off remotely via a web portal, mobile app or a switch fitted in the property.
Clever.
