Cyncly is celebrating the success of its partnership with City Plumbing following the nationwide rollout of its Virtual Worlds 3D design software across The Bathroom Showroom estate.
The collaboration marks the largest implementation of Virtual Worlds by any company in the UK and is said to be “already delivering measurable improvements in customer engagement, design capability and trade collaboration.”
Part of the award-winning Highbourne Group, The Bathroom Showroom operates 290 showrooms nationally and the rollout of Virtual Worlds “represents a major investment in creating a more immersive and efficient customer journey, designed to help trade customers save time, increase sales and deliver exceptional service to their clients.”
Stephen Smith, Managing Director of Bathrooms, explained: “We wanted to align with Cyncly’s forward-looking technology and Virtual Worlds was the obvious choice for the future of bathroom design. The realism of the renders and the intuitive tools are transforming how our showroom teams engage with customers and bring their ideas to life.”
The transition from predominantly 2D design to fully interactive 3D design environments required large-scale training and careful change management. Working closely with Cyncly, internal showroom champions were trained to support more than 200 colleagues nationwide. The rollout was completed across all showrooms in just a few weeks, going live in time for the key January trading period.
With Virtual Worlds, Showroom Managers can now create “highly realistic, compelling 3D designs that bring customers’ visions to life faster and more effectively.” Furthermore, this not only “supports direct-to-consumer sales but also strengthens The Bathroom Showroom’s way of working by partnering with trade professionals, handling the design aspect, saving time and helping them be more profitable.”
In addition, with The Bathroom Showroom’s fast-paced product development cycle, Virtual Worlds is said to ensure that catalogues are always up to date, allowing teams to access the latest ranges immediately and respond quickly to customer needs.
For Cyncly, the project demonstrates how collaboration and tailored implementation can drive transformation at scale. Ben Roberts, the company’s Enterprise Sales Director, commented: “Our partnership with City Plumbing and The Bathroom Showroom is a great example of how the right technology, supported by the right training, can unlock huge value. By empowering showroom teams to design in 3D, we’re helping them deliver faster, more confident purchasing decisions and a richer experience for trade and retail customers alike.
“It’s rewarding to see how quickly the teams have embraced the software and how it’s already contributing to stronger trade relationships and increased customer satisfaction.”
Significant early wins
Since implementation, The Bathroom Showroom reports it has already seen significant early wins. Customers are “benefiting from a more engaging and visual design experience, with realistic renders helping them make quicker and more confident decisions.” Meanwhile for trade professionals, the service adds value by removing the need to produce their own designs and “ensuring their clients receive a seamless, professional experience from consultation to completion.”
Eye-catching 3D designs are also driving visibility on social media, boosting footfall and online engagement across showrooms nationwide.
Stephen Smith added: “The results of the partnership speak for themselves. Our teams have embraced Virtual Worlds and are producing outstanding designs that really capture our customers’ imagination. This investment is already helping us drive stronger trade partnerships and future-proof our showrooms.”
For more information, please visit www.cyncly.com
Some recent designs created using Virtual Worlds at The Bathroom Showroom.
