Elliotts has teamed up with Tap It Brewing Co to launch an exclusive pale ale to celebrate its beer-brewing heritage and round off its 175-anniversary celebrations.
Launching on International Beer Day (Aug 3), 310 members of staff will get their hands on two bottles of Elliotts 175 pale ale presented in a special-branded box. And whilst the limited edition pale ale will not be available to buy, Elliotts will be giving a few cases away to customers in a special promotion.
It is an especially apt idea, as the independent merchant’s founder Thomas Elliott also owned a brewery and four pubs in Southampton in the 1870s.
Current MD and the sixth generation of the family to run the business, Tom Elliott said: “My ancestor knew that building was thirsty work, so we wanted go back to our heritage and brew a beer with a modern-day twist. Partnering with Tap It Brewing Co was a natural fit as they’re a stone’s throw away from us. Plus, they’re on a mission to make exceptional beer!”
Rob Colmer, Head Brewer at Tap It Brewing Co, added: “It’s been great to work with Elliotts. We had a couple of initial taste tests at our tap room and together we agreed on a flavour profile that would work for them. We’ve brewed a unique recipe that’s refreshing, dry, full of citrus flavours and perfect for summer.”
Since 1 October 2017, Elliotts has recreated a horse and cart delivery and filmed their fleet of 54 lorries with a drone, to celebrate its prestigious 175 year-milestone. The firm has also been recently crowned Family Business of the Year (South-East) at the National Family Business Awards 2018.