Hultafors teases NMBS Exhibition offer and new products

Hultafors teases NMBS Exhibition offer and new products

Hultafors is showcasing its new range of tool carriers at this year’s NMBS show, with a special pre-launch offer for merchants.

A total of ten new SKUs will be launched in May, supported by a significant campaign in the trade press and across social media and digital channels. In addition to this and other special show offers featuring best-selling countertop display units, the first 100 merchants to visit the Hultafors stand (#27) each day will receive a new Hultafors Tool Bucket FREE OF CHARGE!

Discussing the launch of the new range, Product Manager Johan Wijkmark said: “Our tools have stood the test of time for more than 140 years. Now, we are introducing the perfect companions: tool carriers designed for a modern and demanding work life. We are launching, in total, ten new products, developed for a wide range of users such as construction workers, electricians and service technicians.

“The focus during the design process has been on ergonomics, organisation and accessibility, we want to make it easy to find, carry and organise your tools.”

The Ergonomic Tool Carrier, for example, is described as one of the most eye-catching bags in the range. It has a curved back designed to give the leg more space to move while it is being carried and it also features an extra high handle that makes it easier to pick up. Additionally, the handle has a wide rubber-covering that provides for a comfortable grip even far from the centre if users need to balance an unevenly loaded bag.

Hultafors tool carriers are made from heavy-duty 1680D polyester fabric that is water-repellent, stain-resistant, and durable. In a nod to the firm’s origins, the robust material is “perfectly suited to cope with a Nordic winter” and all large bags have been tested with a 60 kg static load to ensure they can withstand even the toughest conditions (and probably more than most people can carry).

The new tool-carrying range will be available to order either via Toolbank or directly for merchants with existing accounts from early May. A comprehensive campaign will support the range launch, with special buy-in promotions linked to Snickers workwear alongside dedicated point-of-sale packages for stockists.

This year’s NMBS Exhibition is set to take place on 10–11 April 2024 at the Coventry Building Society Arena.

Click here for more on the full Hultafors range of tools and accessories.

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