Having rebranded and extended its ForgeFast range of high-end screws, ForgeFix is raising awareness and supporting merchants with sales of the screws through a new partnership with Greggs that will provide customers with a free breakfast for every tub purchased. Head of Marketing Rebecca Fortescue outlines the new range whilst highlighting the promotion and the many customer benefits.
Regular stockists of the brand will know that ForgeFix caters to every budget with three core product lines of screws that sit under ‘good’, ‘better’ and ‘best’ with the ForgeFast range developed as the most premium of the company’s offering. First launching in 2017, ForgeFast has subsequently grown to be a well-established brand of the ForgeFix family, with 12 different types of fixings, a whole host of sizes available and its very well-regarded line of Pozi headed screws.
The brand has been given a whole new look and feel whilst the range has now doubled from 160 to 320 different screws sizes, offering merchants and end users the most comprehensive and high-performance range on the market. With new and different sizes, finishes and head types being added into the range, this extension means merchants will be able to offer a much wider choice and source all their screw types in a single supplier order.
What’s more, each category of fixings within the ForgeFast range now comes with specific colour coded packaging to provide the tradesperson with a visual cue as to a fixing’s application. The new range comes in the following:
Gold — anti-split, fast drive
Purple — MDF and chipboard flooring
Silver — exterior elite 2000
Blue — timber & construction
Red — self drilling, low torque
Orange — Tongue & groove flooring
Green — decking & outdoor screws
Packaging now comes with clear and easy to read information, such as the product’s key features highlighted on the lid of the box and again on the side of the box in five different languages. Equally, ForgeFast’s graphic design team has also been hard at work, designing new infographics that provide measurement charts and gauges to help tradespeople determine what the product is best suited for.
“The ‘Breakfast with ForgeFast’ promotion is designed to build customer loyalty for the brand and increase customer spend for the merchant, with ease and simplicity.”
Recent customer research also highlighted the need for more environmentally friendly packaging, so the range now comes in reusable tubs that make for handy storage vessels when the screws run out. This was something that the consumer asked for and is likely to prove to be a big hit.
A free breakfast with every tub
To go alongside the rebrand, ForgeFix has devised a ‘Breakfast with ForgeFast’ promotion to support and raise awareness of the new look and range. This promotion is designed to build customer loyalty for the ForgeFast brand and increase customer spend for the merchant, with ease and simplicity.
For example, the promotion is also easy to redeem, with a QR code provided in every tub which can be scanned in order to redeem a voucher for use in any Greggs throughout the UK. Meaning there’s no collecting of points, but an instant ‘win’ every time for the end user.
This is applicable with every purchase of ForgeFast’s top ten most popular Pozi screw tubs, allowing merchant’s customers to register and receive a free breakfast roll and drink from Greggs. The promotion is only available for independent merchants as part of ForgeFix’s aim to support loyal independents.
Merchant support and sales
The business has started to pre-sell the promotion into merchants with the products landing in branches merchants from September. More than 300 independent merchants have committed to the promotion.
As part of the package, merchants get full merchandising and POS to help promote the product in store. They are also supplied with a digital toolkit which comprises of digital assets for use on their own websites and social media channels as well as posters and banners that can be printed and used in store.
In support of getting the promotion out to the end user and wider audience, a large PR and advertising campaign has been aimed at the end user to raise awareness of the ForgeFast brand and push customers into participating merchant stores.
To learn more about the promotion, or how you can get involved, contact your local area sales manager or use the shortcode www.rdr.link/mbg013
