Sales of Freefoam’s extensive range of cladding have grown exponentially over the past two years with the company stating that it’s top stockist customers have seen an average growth of 55% in cladding sales between 2018 and 2020.
The independent roofline, rainwater and cladding manufacturer offers durable, low maintenance PVC cladding in a range of styles and finishes. It launched its flagship Fortex cladding more than 15 years ago and reports it has continued improving and adding to the range to meet customer demand, for example with the launch two years ago of the premium-grade foiled cladding range, X-Wood.
With a booming home improvement market seeing homeowners looking to make changes to their properties in the wake of the pandemic, Freefoam’s range of cladding is said to offer an instant, low maintenance way for people to transform the exterior of their home. Furthermore, the rapid growth in sales is attributed by the manufacturer to the customer benefits of its cladding such as the wide range of colours which has become “ever more essential to homeowners who want to refresh tired looking exteriors or improve the insulation of their homes”.
Fortex cladding, for instance, is available in 10 different colours “to suit any design or home” while the X-Wood range is available six different woodgrain finishes.
Chris McGrath of Freefoam stockist Watts Roofing said: “Colour is important to customers and lots of others can’t source the colours that Freefoam can supply. We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”
Colin St John, Commercial Director of Freefoam, says: “Cladding is the ultimate home improvement product and homeowners are appreciating the benefits of installing cladding to their homes. I can only see that interest continuing to boom.
“Our customers have seen their sales go through the roof, as more and more homeowners discover the transformative effect of cladding. It’s durable, easy to fit and maintain and we offer a diverse range of colour options for all different types of projects. And our guarantee of up to 10 years offers ease of mind for our stockists and, of course, their customers.”
