Geocel has consolidated its popular sealant, adhesive and filler products, re-launching the range, with striking new packaging designed to make choosing the right product easier than ever for installers in merchant branches.
A new ‘Powered by Dow’ mark will also highlight products that benefit from ‘Dow silicone inside’, recognised as world-leading silicone technology.
The supplier’s best-selling Contractor and Trade Mate products are now available under one distinct Geocel brand, with a new naming convention. With products including Sanitary Silicone, Frame Silicone and Multi-purpose Silicone, the company asserts that product selection “has been made easier than ever before.” Each product and application now incorporates its own unique colour, providing enhanced ease of product navigation and identification on the shelves. With the new packaging and naming convention, Geocel’s products will display product attributes and project suitability “right there on the cartridge, supporting an improved customer experience and shoppability.”
Andrew Cummins, Senior Product Manager, said: “We’re excited to bring to market an invigorated range of products that cover a wide range of everyday applications for builders, plumbers, decorators, roofers and joiners. Whilst Geocel’s silicone products have benefited for a long time, from the superior UV stability, temperature and weather resistance of DOW technology, this hasn’t been obvious before. As choosing a high-quality silicone is crucial to achieving a long-lasting finish, we’ve therefore also made it clearer to installers that Geocel offers the very best, with a Powered by Dow mark.
“For merchants, we want to make the experience of supplying our products as easy and pleasant as possible, including offering support across the creation of assets and aiding with PoS. We know this range will be a popular one to add to your inventory list, with the added bonus of aesthetic appeal – a promise of looking good on the shelves.”
Officially launched at this year’s InstallerSHOW, key products in the range include Sanitary, Frame and Multi-purpose Silicone, all incorporating high-quality ingredients and reliable science.
Said to offer flawless sealing around sanitary units and non-porous surfaces, the supplier states that its Sanitary Silicone is “perfect for those looking to prevent cracking, shrinking or discolouring.” Geocel’s Frame Silicone, meanwhile, is reportedly ideal for external door and window frames, “providing superior protection against harsh weather.” And as its name suggests, Multi-purpose Silicone is designed for a variety of construction applications, while the yellow cartridge not only means it is an easy-to-use tool but also easy to identify.
To find out more about the new Geocel range, including the “Powered by Dow” products, head to the website: www.geocel.co.uk
