On the 22nd of September, the Construction Youth Trust and organisations across the sector will be changing their social media branding yellow and adopting the Maddie Rose Campaign logo to raise awareness of Maddie’s Day.
The Maddie Rose Campaign was set up earlier this year in the memory and celebration of the life of Maddie Durdant-Hollamby, an inspirational young woman who was dedicated to showcasing the aspirational careers in the sector she cared for so passionately. The campaign, in partnership with the Construction Youth Trust (CYT), builds on the work of Maddie’s blossoming career and aims to inspire diverse young talent by shining a spotlight on the rewarding occupations in building materials supply that will enable them to achieve their full potential.
The initiative is gaining widespread momentum and over £50,000 has already been raised for the Maddie Rose Campaign, thanks to the generosity of Maddie’s friends, family and wider industry.
A key part of the campaign is the development of a ‘Hidden Careers Programme’ that engages with schools, helping students to learn about our industry and the breadth of roles available whilst opening doors to work experience and apprenticeship opportunities.
Maddie’s Day
To continue the good work of the CYT and all those involved, the campaign is ‘going yellow’ on the 22nd of September to mark Maddie’s Day and showcase the work done so far whilst also encouraging further support. Organisations across the supplier and merchanting sector, as well as the wider construction industry, will be turning their social media profiles yellow and/or, adopting the Maddie Rose Campaign logo to keep Maddie’s legacy alive and continue to build awareness about the sector and the support available to all other passionate young people.
Click here for more information, and to find out how your business can support the campaign.
Alternatively, email katie.randall@constructionyouth.org.uk and you can download the logo here.
To donate, please go to: www.justgiving.com/campaign/maddierose
Maddie, marketing executive at Keyline Civils Specialists, loved working in the construction industry and was passionate about highlighting its benefits to other young people so that they could develop through it as she had. At the time of her tragic death in August 2021, she had just been appointed Director of Visibility on the Travis Perkins Youth Board.
The Youth Board has three main aims — ‘Attract, Retain, Encourage’ — and works to bring in a younger generation of people into the organisation, keep them in the business and help them to see it as a career, rather than just a job. The idea is to ensure all younger employees feel encouraged, comfortable and safe to speak out and voice their opinions.
The Maddie Rose Campaign aims to build on those principles across the wider industry, creating a lasting legacy in celebration of the life and work of Maddie Durdant-Hollamby.
