This year, the supplier is challenging merchants and their customers to ‘Keep It Up’ in the name of raising money for Mates in Mind, a leading charity addressing the stigma of poor mental health within the construction sector. The premise is simple, with Keylite calling on merchants, installers and other industry trades to record themselves doing as many keepie uppies as they can, share on social, donate to the charity and nominate a ‘mate in mind’ to get involved using the hashtag #KeepItUp.
No matter the chosen sport or ability – Keylite is encouraging everyone to get involved and join the likes of Welsh Rugby Union star Shane Williams, Women’s Rugby World Cup winner Rachael Burford and GAA Football All-Star Cathal McShane in taking part in the challenge, all in the name of physical and mental wellbeing – raising much-needed funds for Mates in Mind at the same time.
Fiona Feeney, Support Manager at Mates in Mind, said: “Confronting the human cost of mental ill-health cannot be ignored with suicide rates amongst construction workers more than three times higher than the national average, averaging at a shocking two deaths per day in the UK.”
Matthew King, Sales Director at Keylite, added: “Research shows that more than a third of construction workers live with severe levels of anxiety. Although this is a very serious topic, and one that is personally very close to our hearts, we wanted to ensure that this year’s Kick It With Keylite brings fun and personality to trade counters – driving us to raise as much money and awareness for Mates in Mind as we can.
“Our message this year is to #KeepItUp, not only for the keepie uppie challenge, but also as a reminder to keep talking to each other, keep breaking the stigma, and keep being a mate – you never know who might need it.”
Merchants can contact their local Keylite Area Sales Manager to set up a Kick It With Keylite pop-up event at branches across the UK, getting customers and employees involved and helping to spread awareness of the importance of mental wellbeing within the industry.
Passionate about raising as much money as possible for Mates in Mind, Keylite is also asking merchants to make a donation via its JustGiving page www.justgiving.com/fundraising/kick-it-with-keylite and start talking about mental health in their own workplaces.