KRM Building Supplies has recently launched its new, state-of-the-art ecommerce website, developed in collaboration with Red Technology.
Powered by the tradeit platform, the new site is described as being “set to revolutionise the online shopping experience for KRM’s trade and retail customers, offering enhanced usability, improved efficiency, and robust features tailored to their needs.”
The Ilkeston-based business reports that its legacy platform previously experienced issues with displaying pricing and the customary units of measure for the merchant industry. This meant it relied on a catalogue site, rather than being able to offer a fully transactional ecommerce site.
However, with customers wanting to order online it needed a new ecommerce platform that could seamlessly integrate with its Kerridge K8 ERP system and deliver accurate, real-time pricing across its entire product range.
Chris Ainsworth, Ecommerce Manager at KRM Building Supplies, said: “We knew our customers wanted to be able to order online as we had many enquiries from customers already using the catalogue site to quote product codes when ordering offline. The backend integration wasn’t going to be straightforward so launching with an experienced ecommerce agency and systems integrator like Red Technology was paramount. They’ve been able to take the data from Kerridge and display it in a logical and user-friendly way to customers on the front end. So much so, that it’s also now a tool used by our internal teams to look up pricing for client jobs.”
Dinuka Costa, Ecommerce Consultant at Red Technology, continued: “Due to the nature of the products the company sells and how they are priced, integration with its ERP was less straightforward than for most projects. Normally when retrieving stock and pricing via an API it’s a simple unit, but for bricks, block paving, timber, artificial grass etc… that’s not the case.
“The flexibility of tradeit means we were able to deliver a great user experience for customers and a seamless integration for KRM.”
All customers, both trade and public, will be able to shop 24/7 in their own time, view live product stock information, and pick up orders at their convenience. There’s also a number of product calculators to aid customer purchasing, tools to aid fast and intuitive product search, as well as quick ordering and re-ordering tools.
Following the launch of the new KRM Building Supplies website, DIY enthusiasts and tradespeople are encouraged to visit www.krmbs.com to explore the latest products and offers.
Established in 1989, KRM Building Supplies has been providing building materials, landscaping supplies and timber supplies to local DIY and professional tradespeople in Derbyshire and Nottinghamshire for over 35 years.
Red Technology, meanwhile, describes itself as the “ideal partner for builders’ merchants with industry-focused expertise, a commitment to innovation, platform scalability, and dedication to keeping clients at the forefront of the ecommerce landscape.” By choosing Red Technology, the firm says that “builders’ merchants gain a strategic ally that not only understands their unique requirements but also empowers them to navigate the complexities of ecommerce with confidence and success.”
