Independent Welsh builders’ merchant, LBS, has seen sales of SterlingOSB increase as a direct result of Norbord’s recent promotional campaign.
LBS participated in the campaign throughout April and May this year using promotional material supplied by Norbord.
“All our customers are potentially in the market for OSB, so we have had plenty of opportunity to increase sales,” comments LBS Sales Manager, Robert Cockburn.
“Norbord supplied us with 4,000 leaflets which we posted out in our April monthly account statements,” explains Robert. “Norbord’s Area Sales Manager also visited all of our branches and provided the internal staff with point-of-sale and product literature,” he adds.
The aim of the Norbord SterlingOSB campaign is to give merchant staff a better knowledge of the versatility and suitability of SterlingOSB for numerous building applications. Armed with this knowledge, staff can talk to customers about the advantages of using SterlingOSB in place of more traditional products and, in particular, softwood ply.
According to Robert, customers have responded positively to the campaign: “We’ve had a good, positive response with increased sales throughout the business,” he confirms. “We’ve enjoyed a significant increase in SterlingOSB sales compared with this time last year.”
LBS intends to continue its work to promote sales of SterlingOSB with ongoing product training for its sales staff. “Our 12-strong LBS external sales team is attending a sales meeting in late June and Norbord will be there to deliver a 45-minute presentation,” he says.
For further information on Norbord and its promotional campaign, visit: www.norbord.co.uk.
