Liberon unveils new brand image and packaging

Liberon unveils new brand image and packaging

Liberon has announced that its range of woodcare products, including waxes, oils and varnishes, is set to benefit from a new brand image, refreshed packaging and an extensive support package for stockists.

The manufacturer says that a big advantage to stockists and end-users will be the fact that each product area will be colour-coded, which will which make finding and selling the products easier. In addition, Liberon has expanded its range of formulations for outdoor application, investing in this part of the market in order to help drive it forwards with a comprehensive woodcare offer.

The company has also developed a new-look website, which is easier to navigate, and carries inspirational tips and advice alongside useful product information. For stockists, Liberon has also put together an extensive support package, including refreshed point-of-sale material, leaflets and guides, shelf talkers and colour range boards.

Liberon’s UK Marketing Manager, Richard Bradley, explains that the new packaging and logo are much brighter, cleaner and more up to date. He said: “The new branding helps to revitalise our woodcare offering, bringing the company’s image firmly into the 21st century. It’s been really important to us that we don’t lose any of the trade appeal that we have garnered over the years.

“One of the interesting things that our extensive research brought up was that, whether we are talking about decorator centres or builders’ merchants, the profile of their customers is changing. Trade users are still looking for the products they know and trust, but increasing numbers of serious DIYers are seeking the best quality products from trade outlets.

He added: “Part of what we have done, therefore, is to secure our traditional market, but also broaden the brand’s appeal to potential new users too.”

So far, the investment in exterior woodcare has seen the launch of two new products: ‘Superior Protection Woodstain’ and ‘Superior Decking Stain’. Both are said to offer users genuine benefits that differentiate them from other available products and they join Liberon’s flagship decking oil in the portfolio.

The Superior Protection Woodstain requires only two coats with the first one dry after just three hours and ready for the second application. The manufacturer says this means jobs can be  completed in one day, which is good news for time management and therefore profitability. With an eight-year guarantee for outstanding protection, it is said to be ideal for outdoor cladding, window frames or doors.

Liberon’s new Superior Decking Stain, meanwhile, is also water-repellent and is designed to protect against damage from sunlight. It also benefits from a biosourced formula, which includes vegetable oils and modified bio-based resins, to reduce environmental impact whilst still maintaining superior performance.

Offered in six colours, its protection against moisture and sunlight is long-lasting whilst the stain’s water-based formulation includes anti-slip properties and the product is said to be easy to apply thanks partly to an excellent spreading rate. Quick-drying, it produces a natural, semi-transparent finish once dry.

For more information about Liberon visit

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