Keynote speaker announced for European Builders’ Merchants Conference

Keynote speaker announced for European Builders’ Merchants Conference

Michael Caulfield Msc has been announced as the Keynote Speaker at UFEMAT’s European Builders’ Merchants Conference, taking place in London from 28-30 April 2022.

The 62nd UFEMAT Congress brings together builders’ merchants, building material suppliers and trade bodies from across Europe.  This year’s event, which takes the theme, European Unity in a Digital Age, has been organised by the Builders Merchants Federation (BMF) whose CEO, John Newcomb is the current UFEMAT President.

Founded in 1958, shortly after the establishment of the European Economic Community, UFEMAT brings together national trade bodies and associations representing builders’ merchants, wholesalers and building material manufacturers across Europe.  Its aim is to provide a regular flow of communication and encourage best practice between member associations, as well as supporting their commercial and economic interests. UFEMAT’s membership encompasses 16 major European countries and the total value of the construction sector within this geographic area exceeds €1trillion.

Keynote Speaker Michael Caulfield is one of the UK’s leading sports psychologists and has worked with England football manager Gareth Southgate and record-breaking former Jockey Sir A P McCoy amongst many teams and players across many sporting codes. Before training as a performance psychologist, Michael was Chief Executive of the Professional Jockeys’ Association and this balance of experiences is said to give him a unique understanding of the performance requirements of both his business and sporting clients.

His main focus is working with individuals, teams and organisations to help them fulfil their potential in their chosen field, and his presentation promises to bring psychology to life as he shares his insights into human performance.

John Newcomb said: “We are extremely proud that the UK will host the first post-pandemic Congress. We are looking forward to welcoming our European colleagues to London with a programme designed to help drive our industry forward into a new digital age.”

UFEMAT’s business conference, which takes place at Tottenham Hotspur Stadium, will be hosted by Kevin Parr, MD of The PGS Team. Those who have seen Kevin in action at previous BMF events will appreciate his ability to engage, enthuse and inspire with his thought-provoking commentary.

For details of the Conference Programme, or to book your place, please contact June Upton ( or Marianne de Vroome (

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