MKM Building Supplies has worked with BigCommerce to unveil a new “scalable site (designed) to unify shopping experiences and bolster revenue.”
Said to be built with “powerful headless technology on the back end to enable scalability and flexibility,” the new MKM site has been designed to deliver “a unified omnichannel and seamless B2C shopping experience to drive sales.” The leading independent builders’ merchant embarked on the project as its legacy platform “previously experienced slow page loads, navigation issues and had a high total cost of ownership.”
Furthermore, the company was facing the challenge of managing tens of thousands of product SKUs and wanted to create “localised and personalised B2B, B2C and B2B2C shopper experiences across regions.”
Andy Pickup, the merchant’s Digital & Marketing Director, said: “MKM’s unique business model, continued company growth and desire to serve our diverse range of customers with exceptional and hyper-personalised shopping experiences meant we had to revitalize our online store and evolve in an increasingly digital world. Launching on BigCommerce allowed us to personalise the customer journey and deliver frictionless experiences across channels. Since moving to the platform, we have been performing above expectations on ecommerce metrics and driving more physical store visits.”
Meghan Stabler, Senior Vice President Global Product Marketing at BigCommerce, continued: “MKM had its specific set of front- and back-end ecommerce hurdles and a large part of it comes down to the complexity of the B2B customer journey. BigCommerce’s Open SaaS platform and partner ecosystem equip MKM with the flexible tools to build tech stacks that overcome these challenges while creating frictionless B2C user experiences so the brand can focus on advancing its business.”
To replatform to BigCommerce, MKM engaged media, marketing and technology company Brave Bison to help it integrate the overall solution. Brave Bison enlisted global market-leading front-end solution Vue Storefront to implement the headless architecture and collaborated with commerce experience provider Bloomreach to “drive seamless personalisation” across the site.
Bloomreach’s Executive Vice President of EMEA, Tjeerd Brenninkmeijer, explained: “The new site is the result of incredible collaboration between MKM and a number of leading technologies, demonstrating the power of composable commerce in helping businesses create the commerce experience best suited for their needs. We’re thrilled to see MKM implement all three Bloomreach pillars — Engagement, Discovery, and Content — and look forward to seeing how both MKM and its buyers will benefit from a more personalised digital experience.”
Patrick Friday, CEO of Vue Storefront, added: “We’re delighted that MKM chose Vue Storefront to power its front end and enhance its online customer experience. The possibilities our technology offers complements MKM’s growth ambitions, and we’re looking forward to helping the company achieve its aims however best we can.
“Our agnostic front end offers the most ecommerce software integrations on the market, enabling businesses to build custom storefronts quickly, easily and cost effectively. It also gets them to market faster and is future-proof and scalable. We’re excited to see how our collaboration develops — and, in particular, MKM’s progress.”
Lastly, Ed Hornby, MD of Brave Bison Commerce, said: “The MKM programme is a shining example of how great talent and great technology can combine with great ambition to deliver something truly ground-breaking and transformative. This year-long project overcame many complex challenges, including multiple integrations within a headless architecture, personalised omnichannel experiences for B2B and B2C and multi-tiered pricing and local fulfillment. We’re hugely proud that we delivered it on time with MKM and our partners, via multiple distributed teams from Bulgaria to Bali via Hull.”
BigCommerce is a leading open software-as-a-service (SaaS) ecommerce platform that is said to empower merchants of all sizes to build, innovate and grow their businesses online by providing them with “sophisticated enterprise-grade functionality, customisation and performance with simplicity and ease-of-use.”
The company says that “tens of thousands” of B2C and B2B companies across 150 countries and numerous industries use its solutions to create “beautiful, engaging online stores” including brands such as Ben & Jerry’s, Molton Brown, Ted Baker and Vodafone.
