MKM has announced the launch of its new “dynamic and responsive” website.
The leading independent merchant says its “best-in-class, cutting-edge site utilises world-first technology to offer the most advanced user experience and personalised journey for its customers”. Said to feature more products and information than ever before, finding the right products or tools, whatever the project, is now simpler and faster than previously.
Moreover, the site features an “intelligent, flexible product search function based on shoppers’ behaviour, hyper-personalisation that remembers users’ preferences and tailors the customer journey accordingly, and curated product collections and targeted suggestions”.
Andy Pickup, Digital & Marketing Director at MKM, said: “As a business, we have developed an excellent reputation for providing outstanding service in branch. We wanted to replicate this online too, that’s why we’ve invested to improve our online presence and digital service offering.
“With an end-to-end curated customer experience, MKM.com is the most advanced platform that sets the industry benchmark for how merchants should be interactive with customers online and we are delighted to launch this fantastic new service.”
The website is also said to be packed full of advice and technical support, covering all the latest trends and equipment, whilst it additionally features a new blog section plus all the latest news from the branch network. Finally, “front and centre” of the new site is easy access to the merchant’s complete range of renewable and sustainable products and services, making it easier and quicker for customers to find supplies and information about greener solutions.
