Neil Warnock, English football’s longest-serving manager, has thrown his support behind Jewson’s new partnership with the English Football League (EFL).
With more than 1,600 games across 14 EFL clubs under his belt, Neil clearly knows all about the importance of football to fans and their communities. And he also has a first-hand appreciation of the importance of Jewson to the building trade as an existing account holder with the merchant!
Speaking at the official launch event at Jewson’s Leicester branch, he said: “Although there’s a lot of money at the very top of football, that’s not the case in every division. Football clubs are the lifeblood of their communities, so it’s important that national businesses with local roots like Jewson support them. This partnership has come at exactly the right time. It’s great to see Jewson taking that lead and joining forces with the EFL, and I’m sure its customers will really embrace this partnership.
“As a Jewson account holder, I’ve been able to do a lot of work in my home over the years. Who knows, I might try wangle an invite to a match or two or maybe I’ll win one of the in-store competitions!”
Warnock’s appearance was not the only surprise at the Leicester branch. The Carabao Cup, the Papa John’s Trophy and the EFL’s three divisional trophies were on display, giving Jewson customers the chance to grab a silverware selfie.
During the event, the merchant’s Marketing Director Gareth Drew commented: “The EFL is a world-class organisation and includes some of the most famous and historic clubs on the planet. There’s no-one better to kick this partnership off than one of the game’s most well-known managerial names.
“This EFL deal gives us a platform to launch many activities which will help our communities. In parallel with this deal we are working on an initiative to support grassroots girls’ football, so raising our profile across will deliver real benefits for those who run and support the game. We’ve already had a lot of customers commenting on how great it’s been to see the brand supporting the clubs in the English pyramid that perhaps don’t have access to the biggest financial rewards in the game.”
