Huws Gray has launched a new website, “developed to enhance customer service and drive sales growth” while freeing up time for staff in its branches.
Designed to “deliver a faster, clearer and more reliable way to shop,” the website is said to provide increased functionality, with instant personalised pricing, real-time branch stock availability and over 45,000 products now available online.
Led by Chief Commercial Officer Adrian Wallington, the project reflects some of the current changes and issues confronting the merchant sector. Developed with “driving customer excellence at the heart of the process,” it provides simplified navigation and a faster fulfilment processes while the updated Click & Collect service enables customers to “purchase what they need when they need it.”
Furthermore, the new functionality will also simplify customer enquiries, with increased visibility online “benefiting branch sales teams’ time to focus on in-store servicing.”
CEO Daksh Gupta commented: “Our marketplace is becoming increasingly digital, with customers expecting greater convenience, faster journeys and enhanced personalisation. Our new website does all this and more, making it easier for customers to do business with Huws Gray. By providing new functionality such as instant access to pricing, stock and account information, we’re simplifying the buying process and improving visibility.
“At the same time, we’re reducing routine admin in branch, so our teams can spend more time supporting customers and driving growth.”
CCO Adrian Wallington added: “We are delighted to be able to launch our new website. This has been in development for some time, so I wish to thank to the whole team for their hard work on getting us here. We developed the new website with the ambition of redefining the online retail experience for building materials, offering something truly different for our customers.”
