Rockwool’s new insulation range has been developed by the specialist stone wool insulation manufacturer with the intention of “bringing clarity and business opportunities” for merchants and their customers.
Centring on two key areas — Thermal Insulation and Sound Insulation — the new Trade Contractor range of insulation products from the supplier is focused on clearly defined applications for the small to medium size contractor. However, a series of support packages — from clear branding and enhanced packaging, to marketing collateral alongside in-branch training and demonstration days — illustrates the fundamental importance of merchants in ensuring the success of the range.
In terms of the ‘tandem category’ approach, Rockwool states that the benefits of Thermal Insulation and its application are generally well understood and documented. However, ‘Sound’ is becoming a more important consideration in design not just for schools, offices and healthcare but also in the domestic arena. An ageing housing stock, greater urbanisation, increasing noise pollution from roads, rail and air not to mention the wider adoption of domestic electronics, TV and surround sound systems in the home are all factors leading to a greater need for off the shelf acoustic solutions.
Accordingly, Rockwool has recently produced a new video on its sound insulation range – watch the “See the difference” video to see the company explain how it goes beyond offering excellent thermal and sound performance, by also delivering exceptional fire resistance, providing a fast and accurate fit, as well as being water repellent, vapour permeable and resistant to rot and mould.
For further information, click www.rockwool.co.uk/builders/overview
