Plumbase has unveiled a new merchant format at its London-based Park Royal location, with the purpose of putting the customer experience at the heart of the design.
The specially designed branch incorporates many of the features you would expect to see in a modern retail environment, with the benefits of Plumbase’s merchanting experience and expertise combined.
Customers entering the 1,778sqft branch, with an additional 1,000sqft of stocked warehouse space, can unwind in the dedicated refreshments area before using touch screen tablets to search for items, or instead go straight to browsing the interactive product displays around the shop floor. Customers will then be able to speak to the branch team and pay for purchases at the positioned trade counter, which is at the very centre of the shop floor design.
Mark Bradley, Managing Director at Plumbase, commented: “Innovation is key to thriving in a competitive market and our new Park Royal branch is an excellent example of how we are championing change to benefit our customers. The opening of the branch is a significant milestone in our plans to develop branches fit for the future and together with our vast knowledge and industry experience means that customers truly have the best of both worlds when they choose to trade with us.”
George Theodossiou, Branch Manager at Plumbase Park Royal, added: “I have been working with Plumbase for over 10 years now and have seen first-hand the strides taken to better serve our customer-base. I look forward to welcoming customers to this fantastic branch that offers a unique trading experience I feel London-based contractors, plumbers and heating engineers will all appreciate.”
The new Plumbase Park Royal branch is open from 7am-5pm Monday to Friday and 8am-12pm on Saturdays at Unit 2 Hanover West Industrial Estate, Park Royal, NW10 7NB.
