As part of an ongoing project to improve its service package and product offer, SAM has invested over one million pounds in developing its latest primed mouldings solution.
The leading manufacturer of MDF mouldings has announced the 2023 launch of its new primed finish. This follows a £1m investment into what the firm describes as “a commitment to bringing the best in market products and setting the bar on quality and standard.”
The significant investment has enabled the Antrim-based company to deliver an improved primed product, ensuring the profiles have a superior and robust finish. Accordingly, it says that trade professionals, contractors and housebuilders can now expect a better standard and higher quality on a level with a semi-finished product.
The new primed finish also brings a trio of benefits for the merchant network and their customers:
A brighter, whiter product that will capture customers’ attention
A smoother surface that will make it easier for their customers to achieve a superior final appearance
A standout product, backed by investment and innovation, that gives a competitive edge
The improved product will be available to customers from January 2023, and samples for merchants and distributors can be requested now, in advance of its launch.
Cat McCrea, Commercial Director at SAM, comments: “We pride ourselves on quality and service and want to ensure we are always bringing the best products to our customers. This initial one million pound investment is the first of many improvements we will be making in 2023 to strengthen our stock range and lead times. Through our customer network, we want to give contractors and house builders the confidence that they will achieve the best possible standard and finish on their MDF mouldings, and this new primed finish does exactly that.”
The anticipated product launch is already exciting merchant customers, with Paul Broomhead, National Account Manager at Jewson, commenting: “It is fantastic to see SAM continuing to invest and deliver a new and improved product. It’ll really enhance our offering as a result, as the brighter and whiter product will without doubt capture our customers’ attention and help us to stand out from the competition.
“The smoother finish will achieve a more superior final result, saving our customers time on site.”
He continued: “The substantial financial investment that SAM has made to improve their products is impressive and it’s great to be able to offer our customers a broader product range into 2023. We are excited about the future partnership and to see how SAM’s investment continues to improve the products we sell.”
Click here for more information about SAM.
Founded by Sam and Julienne McCrea in 1990 and still a family owned business, SAM is an Antrim-based manufacturer of interior and exterior MDF mouldings. It produces skirting and architrave, door linings, window board, stair accessories, kitchen mouldings, picture frame mouldings, cladding, fascia and soffit, and window components.
These products come in a variety of finishes including primed and unprimed, fully finished or wrapped in paper, PVC or real wood veneer.
