Saniflo has kicked off its summer TV campaign with a comprehensive schedule covering all regions of the UK throughout the whole of July, all designed to bost demand at the trade counter.
The 30-second advert, which highlights the ease of adding facilities with a Saniflo, will air nearly 3,500 times across multiple channels including ITV 3, Sky, Dave, MTV and a host of specialist channels and covers programming such as news, sport, movies, music, home interest, food, drama, documentaries and general entertainment.
The advert will be show in the breaks of popular programmes such as DIY SOS, Homes under the Hammer and A Place in the Sun – capturing the ideal demographic of the Saniflo brand. Viewing figures are expected to peak during the hard hitting documentary, Someone’s Daughter, Someone’s Son, on ITV 3 and during Mrs Biggs; the story of train robber, Ronnie’s, with starring Sheridan Smith.
This will be the second schedule of TV advertising completed by Saniflo this year in its bid to highlight its pumping solutions for the domestic market, whether a new bathroom, kitchen or utility room is required.
Ann Boardman, Customer Services and Marketing Manager for Saniflo, said: “We’re spanning popular TV and music channels in order to get the brand in front of the most relevant audience for our products. This is well researched and designed to support our trade customers by highlighting the possibilities of extra wet spaces to consumers; which in turn will create a demand at merchant and retailer level.”
For more information visit www.saniflo.co.uk