Selco Builders Warehouse has extended its kitchen product portfolio by launching a new collaboration with leading kitchen specialists Magnet.
The inaugural Magnet showroom opened in Selco’s Walthamstow branch on January 29 and will be followed by the merchant’s outlets in Enfield and Tottenham by the end of February. The partnership is launching on an initial pilot trial, with plans to expand it across the Selco branch network if the concept proves successful.
The kitchen showrooms within the branches will give trade professionals access to over 250 kitchen ranges, including award-winning products such as Magnet’s pre-built cabinets, which have held the Which? Best Buy for six years running.
In addition to the wide range of products, the partnership will give Selco’s customers access to a full kitchen design and quote within 24 hours for the first time, with a “seamless ordering process including onsite delivery, on time and with free onsite measuring also available.”
Magnet kitchen specialist consultants will be on hand in all three branches to provide design services, as well as insight into the style, functionality and durability of the brand’s award-winning ranges and the options available to trade professionals and their clients.
Howard Luft, Chief Executive of Selco Builders Warehouse, said: “We are thrilled to have entered into a partnership with Magnet who have a fantastic reputation and tradition for supplying premium kitchens in the UK. Not only will our customers see a greater product and design choice, but they will also benefit from accelerated lead times and the expertise of Magnet’s in-house design specialists.
“We are confident this will be a successful partnership and hugely beneficial to our customers, who will enjoy outstanding service from both ourselves and Magnet.”
Kristoffer Ljungfelt, Executive Vice President at Magnet, added: “Magnet has a heritage of over 100 years, founded as a trade business in Bingley, Yorkshire in 1918.
“Although we’ve come a long way from our humble Yorkshire roots, our connection to the trade has always been at the heart of what we do, which is why we’re delighted to be partnering with Selco who have achieved remarkable growth over the past two decades having positioned themselves as the go-to choice for tradespeople across the UK.”
Kristoffer continued: “This exciting new venture will give their customers access to our premium kitchen designs, offering more choice and an enhanced range of quality products all under one roof.”
The news follows on from Selco’s recently announced partnership with leading tool and equipment hire specialist HSS to open ‘satellite operations’ in a number of the merchant’s branches ahead of plans for a “significant expansion” to the concept throughout 2024.
