Selco expands brick offering in partnership with Chiltern Brick and Tile

Selco expands brick offering in partnership with Chiltern Brick and Tile

Following on from recent tie-ups with HSS Hire and kitchen specialists Magnet, Selco Builders Warehouse says it has taken another step towards laying the foundations for a successful 2024 by significantly developing its brick offering.

‘The Brick Store’ has been created in four Selco branches – brought to life by show walls featuring more than 200 different product samples – to mark the start of a new partnership with Chiltern Brick and Tile. The concept has been initially launched in Enfield, Milton Keynes, Hemel Hempstead and St Albans, with plans for a further expansion across Selco’s branch network as the year progresses.

Customers entering the branches can either simply match their brick with one displayed, or use the QR code to provide their information and request a follow-up call.

Howard Luft, the merchant’s CEO, said: “The Brick Store is taking our offering to tradespeople to the next level and securing Selco’s place as a go-to destination for bricks. We now offer more than 200 bricks from a wide range of different manufacturers which will either be available in branch to collect immediately or delivered to our customers’ jobs within a matter of days in the quantities they require.

“We are constantly developing our services to make working life as convenient as possible for tradespeople and this is another move to ensure they can access everything they need for their jobs under one roof.”

Chiltern Brick and Tile was launched a little under 12 months ago, with founder and Managing Director Chris Magill utilising his 30 years’ experience in the construction supply sector to oversee the new initiative. He commented: “We are delighted to have partnered with Selco, a true market leader when it comes to the supply of building materials and products in the UK.

“We have strong relationships with all the leading brick manufacturers across the UK and Europe and we will be ensuring we utilise our expertise and contacts to work alongside Selco to establish a premium service.

Chris continued: “In the four branches we have already established The Brick Store, each display has bricks which are unique to the local area and we have consulted with manufacturers to ensure we have the right bricks for jobs most likely to be carried out in that geographical location.

“We are also creating and training ‘brick champions’ in each Selco branch to ensure customers have the very best advice and guidance when it comes to selecting and purchasing bricks.”

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