Soprema UK has restructured its sales team in a move intended to provide “a more cohesive service to its distribution customers (and) a complete product offering across three of its key brands.”
The move follows the acquisition of YBS Insulation, a leading manufacturer of reflective multifoil insulation in 2022 and Chesterfelt, a specialist manufacturer of bituminous roofing products in 2023. Having expanded the product portfolio significantly with the new businesses, restructuring the sales team was “the next logical step in delivering a seamless and responsive service to the company’s valued distribution partners.”
Bringing together existing members of the previous three teams and further strengthening the expertise with new recruits, the team now is now said to provide an overarching service – offering a complete range of products and system solutions via a single point of contact.
Roland Jackson, Commercial Director at Soprema UK, said: “Our aim is to provide a simpler and more effective service for our distribution customers, offering a much wider range of products and system build-ups, without having to order through multiple points of contact.
“Adding YBS Insulation and Chesterfelt to our offering means we can offer a comprehensive range of solutions for insulation and waterproofing applications, all of which is backed by our in-house technical team and industry leading warranties.”
Pictured: Vanessa Alston and Steve Rumble from the Soprema Sales Team.
