Soudal launches £40,000 cash giveaway

Soudal launches £40,000 cash giveaway

Designed with plenty of benefits for merchant stockists, Soudal’s latest campaign offers “an incredible opportunity for Fix ALL end-users” to win a share of an impressive £40,000 prize pot.

Starting this summer, the new Fix ALL promotion provides end-users with a chance to win up to £20,000. Fully supported by a nationwide advertising campaign to further boost awareness of the Fix ALL brand during the promotional period, the promotion will include Soudal UK’s first ever TV advert – which will air across Sky channels & Eurosport – as well as social media influencer campaigns, mass outdoor media and pitch-side displays during Championship & Premier League football matches.

The special triple packs are available in three of Fix ALL’s best-selling product lines: High Tack, Crystal and Turbo. The proven triple pack format will ensure stockists increase transaction values and volume at the trade counter by offering an incentivised upsell from standard packs.

In total, there are eight fantastic cash prizes up for grabs. A grand prize of £20,000, followed by £10,000, £5,000 and five chances to win £1000. To participate and be in with a chance of winning, end-users must enter online using a unique promotional code found on the rear of every Fix ALL triple pack.

The company emphasises that the Fix ALL £40,000 Cash Giveaway provides “a fantastic opportunity for distributors to drive excitement and further increase demand of Fix ALL products.” The highly advanced range of multi-functional sealant and adhesive products are described as being perfect for all bonding and sealing applications, inside and outside, on all types of materials and surfaces.

Jonathan Tanser, Marketing Manager at Soudal UK, said: “We are thrilled to announce our biggest-ever end-user promotion and marketing campaign, with the much-anticipated return of our Fix ALL triple packs. Stockists can benefit from a range of premium point-of-sale materials to help push promotional stock throughout the duration of the campaign and beyond.

“Our dedicated merchandising team and area sales managers are readily available to provide exceptional support across all aspects of merchandising, branch training, customer demonstrations and trade mornings to drive additional sales.”

The firm is urging merchants to make the most of the nationwide promotion with a range of free point-of-sale (POS) material available to all participating stockists. There are multiple display stands on offer for any level of participation in the promotion, meaning all stockists can effectively push promotional stock in-branch.

As part of Soudal’s efforts in sustainability, the promotional product is packaged inside cardboard sleeves, meaning the promotion will not contribute any additional and unnecessary plastic packaging. Soudal has also increased the number of premium metal display stands available for the promotion, providing “higher quality stands that are built to last well into the future.”

Furthermore, the Fix ALL cartridges are now said to contain up to 80% PCR plastic content (PCR referring to Post-Consumer Recycled material, often widely recycled plastics). An important step in limiting the amount of virgin plastic required to produce new packaging, for a number of years Soudal has been transitioning hundreds of product lines into PCR packaging, working towards making it a new standard for cartridge- and bucket-based products in the construction industry.

The prize draw for the promotion will take place in April 2024. All prizes will be awarded to the winners at the location of the winning purchase, allowing the winning branches to be part of the celebrations.

For more information and full terms & conditions visit the competition website:

Designed with plenty of benefits for merchant stockists, Soudal’s latest campaign offers “an incredible opportunity for Fix ALL end-users” to win a share of an impressive £40,000 prize pot.

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