For more than 60 years, measuring tools from the German manufacturer Stabila have been available in the United Kingdom via distributors such as Brian Hyde, however the business is now establishing a sales subsidiary in England as a commitment to the UK market.
“Our strategy is to be present in our most important markets with an owned entity (and) the time is right to establish Stabila UK Ltd,” explains CEO Ulrich Dähne. “Having our own team of dedicated sales and application specialists will allow us to provide intensified support to our customers in the future. Stabila UK will work hand-in-hand with our distribution partners to develop strong and sustainable sales through enhanced and focused support in sales, logistics and training.”
The move will also allow the brand to further step up its marketing activities, as Stabila CMO Holger Binder explains: “The last four years we invested heavily in digital marketing. This sharpened the perception of our brand among professional users and in the UK we a have a very engaged community of professionals in the trades. We look forward to intensifying our dialogue with them – online and offline.”
The personal exchange with customers, be it in sales calls on the construction site or at trade shows, is an integral part of the sales concept. Holder adds: “We can hardly wait to present our innovations personally to customers in the UK. In the year of the Brexit, this is a strong signal to our partners in the UK: we are closer to you than ever.”
Ulrich adds: “We are extremely grateful to our long serving agency, Brian Hyde which has done a tremendous job since 1956 to make the brand in the UK what it is today. After so many decades of close collaboration, we are now turning over a new leaf but are delighted that Hyde will continue to offer the full range to its customers, unchanged.”
The ramping-up of Stabila UK is led by Tony Hirst (main picture), a British-born sales professional with more than 20 years of experience in distribution within the tool industry, with a focus on Stabila.