Tippers Builders Merchants has hailed the product training and in-branch support provided by Setcrete in helping it achieve record levelling compound sales across its 12 branches located in the Midlands.
The independent recorded a 51% increase in sales of Setcrete products from 2021 to 2022, which has further increased over the past 12 months. Commenting on the support provided by the supplier, Tippers director Peter Sampson said: “Since we first stocked the Setcrete range in 2020 the service and support we have received has been excellent. As well as the provision of point-of-sale displays, signage and easy-to-use product guides, we get regular visits to each of our branches for product updates and training.
“Setcrete also host branch demonstration days for us, which are really effective in attracting new customers, helped by special promotions on products purchased during the events.”
Peter added: “Most recently, Setcrete put on a dedicated training day for some of our staff at its Centre of Excellence training facility in Staffordshire. As well as the product knowledge they picked up, having hands on experience of mixing and applying the products is a massive confidence booster for our branch staff.
“When you can actually tell your customers that you’ve used the products yourself, it’s a really persuasive endorsement that gives those customers confidence in making a purchase if they’ve not used the product before.”
Most popular amongst the Setcrete products stocked by Tippers is Setcrete Deep Base, used for quickly levelling up floors to a depth of 50mm, and the general-purpose levelling compounds: Setcrete Universal and Setcrete Latex.
Tippers also stocks Setcrete Exterior for outdoor applications and Setcrete High Performance, which can be used over plywood, as well as sand/cement screeds and non-absorbent subfloors. Setcrete Level-Smart, the most recent addition to the range, can be applied directly over old adhesives residues following the removal of previous floorcoverings, avoiding the need to mechanically remove the old adhesive; saving the time and cost involved.
Main image: Tippers branch staff attending a training day at the Setcrete Centre of Excellence facility in Staffordshire.
Setcrete is a division of F. Ball and Co. Ltd., a leading manufacturer of flooring adhesives and floor preparation products for the contract flooring industry. The Setcrete range has been specifically designed to provide professional builders with high performance, fast-track flooring products that are also easy-to-use and deliver a high quality floor finish.
The flooring compounds are described as drawing on advances in technology from the contract flooring industry to create formulations that meet the needs of professional builders and the environments in which they work.