Having established success and gained growing support over the past few years, National Home Security Month will return again this October, highlighting the importance of home security to homeowners across the UK.
Research shows that as the evenings turn darker, burglaries increase, with household thefts rising by 5% in the week the clocks go back, Halloween seeing a 160% increase in thefts, and Bonfire Night being the worst day of the year for burglaries (according to data from Aviva). As a result, National Home Security Month is designed to help merchants and their customers with the demand for security products over the autumn and winter months.
Sponsored by Yale, the nationwide campaign is now in its third year and focuses around weekly themes on different aspects of home security, delivering valuable advice to consumers via a dedicated microsite, social media and marketing activities.
The campaign will kick-off in the first week of October with a series of hints and tips highlighting ways consumers can keep their homes, families and possessions safe.
The focus for the second week is protecting the entry points to any home and ensuring door and window security is up to scratch, which provides merchants with the perfect opportunity to promote locking solutions to their customers.
Week three looks at how to protect valuables inside the home. Police research reveals homeowners are far less likely to become the victim of a burglary if they have a correctly fitted and well-maintained burglar alarm (source: The Telegraph), and therefore merchants should consider promoting home alarms to their customers during this period of the campaign.
The great outdoors will then provide the focus in week four. This gives merchants the opportunity to increase add-on sales with products such as padlocks, anchors and hasps.
The final week of the campaign focuses on smart security and looks at the latest security gadgets merchants should be stocking. With the evolution of the ‘smart home’ there are a wide range of products available that have been designed to make life easier.
David Herbert, Head of Marketing for Yale, said: “With the success of previous years, we want National Home Security Month 2015 to be bigger and better than ever. Research continually indicates that the autumn and winter months are peak time for sales of home security products as theft rises, and so we aim to help merchants take advantage of this opportunity by promoting the importance of keeping homes protected.”