When you buy a commodity product like cement or aggregate, the name on the packaging seldom matters. But that’s not the case with OSB, it seems. Recent research carried out on behalf of Norbord has found that a whopping 80% of both builders and builders’ merchants react positively to the SterlingOSB brand name.
With a reputation for quality, durability and availability, the name carries weight with both buyers and stockists, the company believes.
The manufacturer says that the term “Sterling board” has even become a generic term for all OSB – a fact that, while flattering, has potential negative impact when applied to inferior products.
You can always tell genuine SterlingOSB because the name and logo is printed clearly on the product.
This might also explain why a surprising 46% of merchant staff also recall SterlingOSB by name when asked about OSB generically.
For further information on Norbord, visit: www.norbord.co.uk