Joni Beal, Marketing Manager at Alsford Timber and Builder’s Merchant has been appointed as the new Sector Chair of the Builders Merchants Federation’s Marketing Forum.
A professional marketer for 16 years, Joni gained wide-ranging experience in industries including outdoor living, manufacturing and property before bringing her skills to the building materials sector in 2020. Joni has a deep interest in brand strategy and is passionate about helping companies to understand the strength that cohesive marketing can add to their business.
The success of her approach resulted in her winning the BMF Marketing Excellence Award in 2024. She takes over the role of Marketing Sector Chair from Alex Peacock, who is leaving BMF member Williams Trade Supplies in December.
John Newcomb, BMF CEO said: “I am delighted that Joni has agreed to chair the BMF Marketing Forum. Her dedication, expertise and enthusiasm will be invaluable in taking the group forward.
“I would also like to thank Alex, who chaired her final Marketing Forum in October, for her excellent work and support and wish her every success in her future endeavours.”
Total membership of the BMF currently stands at 1,000 merchant and supplier companies who together have combined sales of £50.2bn and employ just under 203,000 people in the building materials sector. The BMF’s 521 merchant members, including 82 now from Ireland, operate from over 6,500 branches across the UK and Ireland.
