Aaron Frogley, one of the most popular and well-known figures in the merchant and landscaping industries, has joined Talasey as its new National Sales Director.
Aaron taking the helm of the company’s sales team is described as “a coup” for the award-winning North Lincolnshire-based landscaping solutions supplier, which celebrated its 20th anniversary last year, and he is key to its plans for growth for the next 20 years. As well as having a strong sales-oriented career history, he is well respected for his charitable work including as the organiser of the Pavestone Rally.
He explains that he is excited about the challenge and feels that the timing is right to join the ambitious company, which is on the cusp of launching new products and initiatives to support merchants and their landscaping and garden design customers.
Aaron said: “I’ve been well aware of Talasey for a long time and have watched how the company has gone from strength to strength by having great products backed up with great service, training and general support for its merchant customers. Its move to the site of St. Vincent House – which is already established as a Builders Merchants Federation Centre of Excellence – demonstrates how the business continues to put solid building blocks in place to ensure its growth.
“I already have good relationships with some of the Talasey team, including Marketing Director Rebecca Hughes, and I feel very confident that I’m joining an extremely capable Senior Leadership Team that are fully committed to the growth of this business.”
He concluded: “I’m looking forward to working on the manufacturer side of the industry again, reconnecting with many of my contacts and showcasing what Talasey has to offer.”
Aaron’s appointment is reportedly the first of a series of new additions that Talasey is set to announce – and highlights company owner Mark Wall’s desire for growth. On the exact date that Talasey marked its 20th anniversary last summer, Mark spoke about his vision for the business and said: “We are excited about the future, as the landscaping industry is evolving, and we are committed to staying at the forefront of innovation and sustainability. Our focus will be on reinvesting profits to support the development of new products, embracing cutting-edge technologies and continuing to provide exceptional service to our customers, through an ever-expanding and effective team.”
Commenting on Aaron’s appointment, he said: “Aaron is a well-known and well-liked character across the merchant and landscaping industries, and having him on board is an exciting prospect for Talasey.”
For more information on Talasey’s range of products and support services for merchants, visit www.talasey.co.uk.
