Stelrad has launched a new ‘in-branch’ training initiative targeted at installers who use the branch and staff who work in it.
The new course follows on from its recently updated CPD presentations launched last month in the UK. The new presentation has been put together to support customers and staff at branch level, with the resources “covering a broad spectrum of industry insights, business context and product knowledge.”
Designed to reinforce Stelrad’s USPs and free service messaging, the training sessions are intended to boost product understanding and to build up-selling confidence whilst also strengthening face-to-face engagement between branch staff and the Stelrad sales teams in their area.
In addition, the presentations – for both Stelrad and Henrad radiator ranges – can be adapted to meet specific requirements of each branch where needed, concentrating on specific products where required, for example the Vita Series, the Softline Series or the Henrad range as required. The training will be booked via the Stelrad Marketing team but will be delivered by members of the growing Brand Specialists team locally.
Sarah Baker, Stelrad’s Marketing Communications Manager, said: “This free training opportunity offers flexible training for merchant branch staff, installers and heating professionals at the local level. The training can strengthen the branch team’s understanding of heating and radiators and why they are fit for the future and highly relevant as renewable heating systems kick in across the UK. It can reinforce the Stelrad brand strengths and highlight why customers can trust Stelrad products to deliver the best performance and the best quality in customers homes and business premises.
“And importantly, in response to requests we have had from some merchants, it can support professional growth and upskilling across the branch.”
Each presentation is around an hour long and can be tailored to suit experience and level needs. They are designed to be practical, engaging and to improve radiator knowledge to utilise in everyday activities within the branch.
For more information or to book a training session, contact your local Stelrad representative via your local branch, call on freephone 0800 876 6813 or email marketing@stelrad.com.
