Brett Martin has announced the launch of its new corporate identity which is being rolled out over the coming months in a comprehensive programme encompassing a new website, fleet livery, marketing and merchandising materials.
With a turnover in excess of £185m per year, Brett Martin is a leading supplier of plumbing and drainage systems, plastic sheet products and sheet systems for roofing and cladding. Established in 1958 and headquartered in Mallusk, Northern Ireland, the firm remains family owned and now supplies products to over 70 countries worldwide with over 50% of turnover derived from export sales.
Its existing brand identity has been in place for almost 30 years, during which time the company has grown extensively across a number of building and roofing material sectors. Designed to communicate the firm’s current scale, the new identity is described as expressing the “fresh, open and ambitious style which has remained consistent in over 60 years of trading”.
The centrepiece of the new identity is a new logo which sees the company swapping its ‘three swooshes’ for a unique icon created to represent the diverse operations of the business, which mean different things to different customer types.
Indeed, if you look closely at the new design, it is an amalgam of the three business units — the outer square represents plastic sheeting, an inner square denotes daylight systems, whilst the curve at the bottom of the graphic equates to the (typically round) products of its plumbing & drainage operation.
Accordingly, the change is said to “demonstrate our single minded determination to enhance customer service in each of our markets”.
As detailed in Brett Martin’s new ‘Inspire’ customer magazine, produced to introduce the new corporate identity, the new “bolder, fresher look” goes beyond simply a change to the logo and different colours, and “reflects the drive and passion which has driven our growth over six decades. Now, moving forward with confidence, the new identity represents our continuous ambition as we invest further in the business to increase and enhance the service we offer”.
Set to feature on all marketing materials and technical support documents going forward, the full branding and new style is set to enable Brett Martin to develop additional digital marketing content to support its merchants and will, for example, also feature heavily in the presentation of the manufacturer’s housebuilder range including its new stormwater management system, StormCrate55, and the Cascade cast iron-style rainwater system.
Laurence Martin, Managing Director, said: “As a business, we embrace positive change and this has led us to update our corporate identity to reflect the scale and ability of Brett Martin today. Our business has expanded tenfold since our last identity was established, so with our new logo we aim to communicate the true strength of, our now, global brand.
“Brett Martin’s continued growth, across our varied markets, reflects the outstanding support we receive from our staff on seven sites plus our customer facing, field-based teams. This is matched by the support of our loyal base of distributors, merchants and customers, all of whom play a vital role in our success. Thank you for your continued support, we look forward to serving you in the future.”
For more information on Brett Martin’s new identity and support services for merchants, go to https://www.brettmartin.com/