Kelly Newstead takes a look at some of the latest ad campaigns being seen by the readers of PHPI this month…
Worcester Bosch
#BeautifulBeast
A pair of adverts from Worcester Bosch detail both the form and function of its new Greenstar 800 Lifestyle range. With sleek looks on the outside (as pictured here, the units come in black as well as the traditional white…), the technology within boasts power outputs of up to 50kW and a host of features to ensure simple installation, servicing and maintenance.
Dubbed the ‘Beautiful Beast’, the range encompasses both system and combi boilers whilst the units also benefit from an intuitive menu display, wireless connectivity and an intelligent filling system.
www.Worcester-bosch.co.uk/beautifulbeast
Adiseal
Free tube
This advert seals the deal by offering tradespeople the chance to claim a free tube of Adiseal Adhesive & Sealant. Confidently proclaiming that it can more than hold its ground against the competition, it invites customers to watch its Adhesive Test 2017 on YouTube where it demonstrates its powerful qualities.
It also encourages its customers to pass on the message to their fellow tradespeople to help seal the message about what it can offer.
Bosch
X-Lock
The key to this ad is not only the distinctly keyless product it is displaying, but the striking image which looks like it’s in motion. Proclaiming to be a world first, the campaign showcases the rapid, X-Lock changing system for grinders.
What Bosch claims makes this product stand out, is the fact it can change angle grinder accessories in just one click, allowing it to truly become a keyless system.
Mira
Flight
A dark scene descends on the Mira Showers advert, as it takes things to a new level with the new Flight Level trays range. Keeping things minimalistic, the advert ensures that attention is drawn directly to the 25mm product with discrete waste, which is said to create a wetroom aesthetic easier than ever before.
www.mirashowers.co.uk/professional
OX Tools
Unleash the Power
This OX Tools advert certainly packs a punch with the company’s vibrant blue tones dominating. The ad pinpoints key features of the OX Polyzip which is available in a number of sizes and promises to deliver fast precision cutting, zero pipe deformation and zero swarf.
