Hilton Banks launches new marketing initiatives

Hilton Banks launches new marketing initiatives

Hilton Banks has launched a pair of new marketing and merchandising initiatives to help merchants display and sell more of the company’s HB42-branded sealants, adhesives and fillers.

An eye-catching new Point of Sale trade stand for merchants is the ‘stand out’ arrival from Hilton Banks, showcasing the supplier’s HB42 range and said to offer a 50% profit margin for stockists.

Whilst the company can trace its roots back more than 170 years, the HB42 portfolio was launched in 2013 to meet increased demand from builders’, plumbers’ and decorators’ merchants to supply a “high-end trade brand of sealants with clear branding and sensible pricing that offered good margins”, and uses the latest technologies such as advanced hybrid polymer technology to deliver on its promise.

The new POS stand includes the best-selling All-In-One Sealant, the ultra-smooth Ultimate Wood Filler, the Ultimate Solvent — which cleans and removes stubborn deposits — and Le Filla, which is formulated to give “an exceptionally hard finish in record time”.

Now in its 13th year, the latest version of the company’s popular ‘Trade Show’ brochure has also been unveiled and is described as being “packed with more special offers for merchants than ever before” including ‘buy one get one free’ and other bonus incentives.

It is, with. With multiple POS options and marketing support alongside a central distribution centre and 48 hour delivery, Hilton Banks describes itself as “a company designed for merchants” with its HB42 range offering merchants “great trade products with great margins”.


For more information on the HB42 line-up, go to https://www.hb42.co.uk/become-an-hb42-stockist/

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