Redring launches initiative for installers

Redring launches initiative for installers

Redring is excited to announce a new partnership with Plumbase to launch a major water heating initiative for installers. 

Designed to help drive sales of Redring’s comprehensive range of stored and instantaneous water heating solutions, for both commercial and residential applications, the business is confident the campaign will result in increasing Redring’s share of the water heating market.

Working closely with Plumbase, the marketing team at the manufacturer has developed an informative, new installer product guide with eye-catching point-of-sale material.  In addition to this, a number of breakfast mornings will be delivered by Redring at branch locations nationwide, offering customer incentives, giveaways and product demonstrations

Richard Braid, Head of Water Heating and Showers, Redring, commented: “Our partnership with Plumbase is excellent news for our brand and fits within our strategic growth plans through the merchant sector and key strategic partners.

“We want Redring to be thought of as a one stop shop when it comes to water heating. Not only can we deliver small domestic solutions but we also have the answer when it comes to commercial applications, covering a wealth of technologies and features. Also, as an established brand, we offer peace of mind to our customers as well as an extensive product portfolio.”

Karl Foote, Commercial Manager, at Plumbase added: “Adding quality, value and choice to our product ranges is always a top priority for Plumbase, and by teaming up with an established brand like Redring, we are confident this latest addition will be a real hit with our customer base.“

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