ATAG boilers has expanded its distribution network to include plumbing and heating merchants.
The firm, based in Dunfermline, Scotland, is widening the business to make it easier for Gas Safe registered businesses to provide its boilers to customers.
Previously ATAG had only sold the boilers directly to Selected Partners. But in a bid to give wider, same day availability of product, the product selection is now stocked in a range of local, independent merchants as part of a reach-out strategy.
ATAG boilers are now in more than 30 independent merchants with over 100 branches around the UK. However, the supplier is set to reach out to more merchants in the next 12 months to stock the product.
The boilers are said to be designed by engineers for engineers and only sold to Gas Safe registered businesses to ensure that they are all professionally installed and the brand retains its safety values.
The 10-year warranty out of the box, and lifetime guarantee on the stainless steel primary heat exchanger, gives homeowners and installers peace of mind.
Trevor Jones, Managing Director of ATAG Heating Technology, says: “We have listened to installers about how to make life easier and we know that for some, it’s more convenient to nip into their local merchant to pick up an ATAG boiler.
“It’s been essential that we found merchant partners who shared our values of only selling to Gas Safe registered professionals and this is how we will look to grow the distribution network further in future“
“With this approach everyone wins – convenience for installers, great commercial terms for merchants and homeowners can be confident that they are getting a great boiler, installed by a legally qualified engineer“
Merchants wanting to find out how to stock ATAG boilers, click here.
