The Builders Merchant Building Index (BMBI), a brand of the BMF, using gold standard data from GfK, a leading international data and insights company, has been shortlisted for ‘Best Use of Data and Insight’ at the prestigious, national Chartered Institute of Marketing’s (CIM) ‘Marketing Excellence Awards’.
The CIM Awards identify and celebrate outstanding marketing by organisations, individuals and teams nationally. They recognise and reward high standards of quality and integrity in the field of marketing, celebrating the finest minds within the profession, and showcasing the successes of B2C and B2B marketing campaigns. The judges include Google, LinkedIn, IBM and similar high profile organisations.
Awareness and understanding of BMBI has grown rapidly since its launch by MRA Marketing in 2015. The BMBI is a reliable and up-to-date measure of UK Repair Maintenance & Improvement (RMI) activity.
An integral part of the Index is a panel of leading industry Experts who speak exclusively for their markets. Each Expert adds perspective and context to the data, and helps to make sense of trends for users of the BMBI. These include: Encon Insulation, Timbmet, Knauf Insulation, Keylite Roof Windows, Hanson Cement, Keystone Lintels, Crystal Direct, IKO PLC, Alumasc Water Management Solutions, Ibstock Brick and Heatrae Sadia.
BMF Managing Director John Newcomb commented: “We’re delighted to be a finalist at the CIM Marketing Excellence Awards. Sitting alongside well-known brands such as the BBC, Tesco and Salesforce is acknowledgement of the success of the BMBI and the momentum it’s building. The BMBI would not exist without the combined efforts of the BMF, MRA and regular insights from GfK.”
GfK Trade Channel Manager Ricky Coombes added: “The BMBI is helping to put construction on the map and through the use of new data available to the channel, highlights the importance of quality insights on which to make smart business decisions. We look forward to an enjoyable evening at the ceremony in April, and are keeping our fingers crossed!”
Visit www.bmbi.co.uk to download the latest report, learn more about the Experts and listen to the first Round Table Debate on key issues affecting the building industry.
The CIM Awards finalists are at www.cim.co.uk/marketing-excellence-awards/2017-finalists/
