Global Stone has announced the launch of Global Landscaping, a new umbrella brand intended to unify its product portfolio and reinforce its brand promise of “Confidence from source to customer.”
The move follows a strategic brand review and is designed to “simplify the group’s architecture, eliminate duplication and create a scalable platform for future growth” while giving “clarity to the company’s entire product range and the unique way it operates, keeping sourcing, fabrication, packaging, freight and warehousing in-house (to provide) end-to-end confidence for customers.”
Under the new structure, all products and customer-facing activity will sit within the Global Landscaping brand ecosystem, with Digby Stone remaining as the company’s independent merchant brand.
Until now, the business has had multiple sub-brands. After speaking with its customers, the firm “understood this caused confusion in the marketplace” so it has now introduced a new, clearer structure under the Global Landscaping moniker.
All product categories, including natural stone, porcelain, decking and accessories, will sit under the Global Landscaping umbrella, with a “consistent visual identity and naming convention.”
By moving to a single brand model, Global Landscaping says it will:
Deliver clearer customer messaging and stronger brand recall
Remove duplicated SKUs and marketing materials
Streamline catalogues, pricing and logistics
Consolidate marketing investment behind one powerful proposition
Create a scalable platform for future acquisitions and category expansion
For its merchant partners specifically, the change is said to ensure stronger and more consistent brand support and consolidated POS materials alongside “greater clarity when pitching against major competitors.” Furthermore, the supplier states it has “created an easily recognisable family of ranges, each with consistent branding and a purpose that incorporates what our customers want.”
With a reported merchant NPS of +30 and fulfilment rates exceeding 97%, the group asserts it is positioning Global Landscaping as a ‘safe pair of hands’ in a market where supply consistency and reliability are critical.
In addition, the business asserts that its vertically integrated supply chain – from sourcing in India to fabrication, packaging, freight, UK warehousing and merchant fulfilment – reduces reliance on third parties and builds consistency at every point. This “unique offer” is now fundamental to our brand promise: ‘Confidence from Source to Customer’.
Nick Sharpe, Managing Director of Global Landscaping, said: “With our existing brand we were operating under many guises. We reviewed this both internally and with our customers and also reviewed and redefined our brand promise.
“Our new business architecture gives a clear, consistent and logical branding structure to our ranges, which in turn will help future growth for both us and our customers. Digby Stone, our independent merchant brand, will remain and sit alongside our new structure.
Nick added: “This is about futureproofing the business. Operating under a clear, confident brand removes complexity, allows us to focus our investment and means we can deliver even greater clarity and reliability to our customers.”
The transition to Global Landscaping will roll out in phases, supported by proactive merchant communication and dedicated sales engagement to ensure continuity and confidence throughout.
For more information, please visit www.global-landscaping.co.uk
