Hanson UK has changed its name and is starting the roll-out of new packaging to become Heidelberg Materials, aligning with its parent company which announced its new global branding in September 2022.
The company has been part of the Heidelberg Materials Group for many years but has, until now, retained the Hanson name. Andrew Simpson, Heidelberg Materials’ Packed Products Director in the UK, explained: “The timing is right to rebrand. The construction sector is facing global challenges including climate change and digitalisation, and we are better placed to meet these as a strong, united Group.
“Having a single brand name and identity demonstrates that we are part of a global business with one voice, sending a clear and consistent message to our customers. It will also allow us to work more collaboratively across the Group, sharing expertise, as we work together to lead the field in driving down carbon emissions and reach our aim of becoming the first net-zero company in the sector.”
Heidelberg Materials states that it “produces the broadest range of packed products in the industry, offering its customers cement and concrete as well as decorative and base aggregates.” Its products, such as Multicem and PostFix, are described as being some of the most recognisable in the market and its new packaging has kept many of the design elements of the former packs.
Andrew said: “We carried out extensive research with builders and merchants and we are confident that the new packaging designs will allow a smooth transition. The product names remain the same and the new packs feature a fresh, modern design, which takes its visual cues from the previous design to minimise the transition.
“We are also providing merchants with eye-catching point-of-sale material that clearly shows the old and new designs and highlights that the products are still the same high quality they expect from us.”
The new Heidelberg Materials branding will be rolled out at the company’s sites and on vehicles over the next two years. The new packed product designs, meanwhile, are expected to be available to merchants early in the new year.
Heidelberg Materials is one of the world’s largest integrated manufacturers of building materials and solutions with leading market positions in cement, aggregates, and ready-mixed concrete. The company is represented in more than 50 countries with around 51,000 employees at almost 3,000 locations.
In the UK, Heidelberg Materials is split into five business lines – aggregates (crushed rock, sand and gravel), concrete, asphalt and contracting, cement and recycling – which together operate around 280 manufacturing sites and employ more than 3,500 people.
