The Government aims to triple the UK solar capacity by 2026 and with the Future Homes Standard set to mandate solar PV on most new-build roofs, Dan Redfern of Marley highlights a key growth opportunity for merchants and roofers — especially with roof integrated panels.
Unlike bolt-on products, which have predominately been sold through electrical wholesaler channels and installed by electrical and specialist solar PV contractors, integrated panels act as a roof covering and can be installed by roofers. This, then, opens another revenue stream for roofing and builders’ merchants to sell solar systems to their traditional roofing contractor customers.
Merchant training
For merchants looking to learn more about solar and how to support their customers, Marley offers free online courses available on My Account or via BMF Campus. The courses include Introduction to Solar and Planning for Integrated Solar.
The modules are designed to give a background to how roof solar PV works and the benefits of an integrated solar roof system.
Solar configurator
Marley’s online solar configurator can also support merchants when it comes to helping their customers to plan for a solar PV project, offering guidance on choosing the correct products and accessories, including flashing kits.
Maximising sales
Armed with increased knowledge on solar PV solutions, merchants are perfectly placed to support customers looking to choose solar PV. And when purchased as part of a Marley full roof system, merchants can benefit from an increased basket value, while offering customers the added assurance of a 15-year performance warranty.
By expanding their knowledge of solar PV, builders’ merchants can play a key role in supporting their roofing customers to maximise the opportunity the renewable solution delivers. Offering full roof systems, which include solar PV, means merchants can support roofers access the products they need, while delivering important commercial gains for everyone.
For more information, visit www.marley.co.uk
