Siniat is giving merchants and their customers a chance of crowning glory with its latest purple-themed, in-store promotion with prizes galore up for grabs at selected stores across the UK.
The promotion forms part of Siniat’s ‘Purple Reign’ initiative which highlights the company’s “industry leading commitment to deliver excellent levels of customer service, expert technical support, innovative design solutions, and meaningful collaboration with partners.”
Open to builders’ merchants across the UK, the promo challenges each participating branch to create the most impressive in-store point of sale display using a choice of Purple Reign branded merchandise, ranging from pop-up banners to posters. Each week, the plasterboard manufacturer chooses the store with the best display to be the reigning champion, and delivers boxes of tasty pizzas as a Friday treat for the in-store team.
In addition, the merchant’s customers also have a chance of winning from a royal choice of prizes with the ‘Purple Ticket’ scratch card competition. Prizes range from Siniat branded merchandise, a Nintendo Switch 2, an iPad 11, experience days and more. Customers can enter the competition by purchasing the supplier’s products from participating merchants with every transaction automatically coming with a Purple Ticket scratch card and the chance to win a prize.
Andy Mudie, Head of Marketing at Etex Building Performance, said: “The landscape of UK construction is shifting and becoming increasingly more complex. We’re seeing more and more purple buildings mark the skylines across the UK and we wanted to pay back those customers who consistently choose Siniat products. Through this promotion we’re acknowledging and rewarding that loyalty.
“At Siniat we’re really proud to offer a service that sets us apart. We’re leading by example, fulfilling ambitious supply levels of products made in the UK and providing support to all our customers. This is exactly what Purple Reign is all about.
Andy added: “Builders’ merchants and the tradespeople who buy our products from them are a vital part of our customer eco-system, so what better way to show our appreciation than offering the chance to win a host of prizes or a slice of pizza!”
The Purple Reign in-store promotion runs for the rest of the year. Merchants can order their Purple Reign point of sale packs via www.siniat.co.uk/en-gb/uk/purple-reign/pos-request/
