Clothing brand Timberland is reinvigorating its workwear range, Timberland PRO, in the UK, including the launch of new products spanning footwear, trousers, tops, jackets and accessories.
All products benefit from the brand’s latest innovations in workwear, such as new fabrics designed to offer optimum durability and comfort throughout the working day.
Examples in footwear include ‘Anti-Fatigue Technology,’ which absorbs shock with each step while returning energy back to the foot in key zones, plus its ‘Independent Suspension Network Technology’ – a multi-density outsole used in one of the new footwear styles. The outsole features comfort lugs that adapt to varying worksite conditions, providing an additional layer of cushioning, comfort and stability.
Clothing technology developed by the clothing brand includes ‘Rain Repel,’ a fabric with an outer layer that resists moisture penetration, plus ‘WickWork,’ which is used in t-shirts to help pull sweat away from the body and move it to the shirt’s surface for faster evaporation.
Every item in the new range has been created with particular trades in mind, incorporating features designed to meet the demands of a typical working day in those industries.
“Each design is of premium quality and engineered with technologies to provide the best in comfort, durability and performance. By using the best fabrics available – and creating our own where they aren’t – our products work as hard as those that rely on them, helping tradespeople to conquer their working day,” explained Cassie Hepner, Global Marketing Director at Timberland PRO.
“We’re excited to be launching these new products over the coming months and look forward to further expanding the range in future.”
As with all Timberland PRO products, the new items have been designed with the company’s longstanding commitment to environmental and social responsibility at the forefront. For example, a number of the brand’s products include the use of materials such as recycled PET plastic, organic cotton and recycled rubber.
“Responsible innovation is at the heart of our product design and we strive to be environmentally aware when creating a new style – from using renewable and recycled materials wherever possible, to ensuring a responsible supply chain,” added Cassie.
“Every element of each product’s creation has been considered for its impact on the planet, as well as ensuring that it is tough and hard wearing.”
Products launching for A/W 2019/20 will include three new trouser styles, five new footwear designs plus three jackets among other new items.
