Gaining the edge in tape sales

Gaining the edge in tape sales

As featured in PBM’s January issue, Ultratape outlines when to recommend its Sensitive Edge and Precision Edge Masking Tapes to ensure that your customers can produce the perfect finish.

When it comes to painting and decorating, the difference between a good job and a great one lies in the detail. Indeed, when it comes to DIYers, one of the most overlooked tools in their kit is masking tape! However, the right tape is essential — it is typically twice as fast painting freehand, meaning painters can complete projects more quickly and take on more jobs.

Here, Ultratape is highlighting two standout options — Sensitive Edge Masking Tape and Precision Edge Masking Tape — that are designed to help achieve professional results with ease. But which one is right for any given project?

Sensitive Edge Masking Tape

For those working with delicate surfaces like wallpaper, freshly painted walls or intricate stencilling, the supplier states that Sensitive Edge Masking Tape is the go-to solution. Its very low tack adhesive ensures it adheres gently, protecting fragile finishes while still delivering razor sharp paint lines.

Furthermore, it is UV resistant for up to 30 days, making it ideal for longer projects or areas exposed to sunlight. Available in 24mm, 36mm, and 48mm widths, each roll offers 25 metres of surface-safe performance.

Whether adding a feature wall or refreshing a room, Sensitive Edge Masking Tape helps users work confidently and give them and their customer the perfect finish.

“When it comes to painting and decorating, the difference between a good job and a great one lies in the detail.”

Precision Edge Masking Tape

For more robust surfaces like wood trim, glass, metal, or painted walls, Ultratape says that Precision Edge Masking Tape offers a stronger hold and a smoother finish. Made with a flat-back paper, it allows for long tape pulls and leaves behind a low paint ridge, ensuring a clean, professional look.

It is UV resistant for up to 21 days, making it suitable for both indoor and outdoor use. And when the job’s done, it can be pulled off in one single piece. Overall, Precision Edge is the ideal choice when you need a bit more grip without sacrificing precision.

Making the choice

  • Sensitive Edge for delicate or freshly painted surfaces where low adhesion is key.
  • Precision Edge for stronger surfaces where a firmer hold and precision edge lines are essential.

No matter the task, both tapes are designed to leave a precision edge. So next time your customers reach for the masking tape, make sure it’s the right one for the job — helping them to enjoy the satisfaction of a flawless finish.

Click here for more information, and to see the full Ultratape portfolio.

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