WernerCo has announced that, with immediate effect, the business will be known as “ProDriven Global Brands” in a move said to signal its “commitment to innovation and growth.”
Reflecting the company’s growth strategy in serving the professional construction, industrial and automotive industries, Justin White, Managing Director at ProDriven Global Brands for the UK, said of the transition: “The name change reflects a significant transformation for our company. Starting life as a safe access brand in North America, the company has continued to grow the WernerCo brand into a variety of industries worldwide. The new strategic name change reflects our ongoing commitment to innovation, growth, and a diversified product and brand portfolio.
“As the Werner brand has expanded and gained market share, internationally we have built a company with a collection of brands that are longstanding leaders in their respective industries, most notably, BoSS and Zarges. The name ProDriven Global Brands reinforces the fact that as a company we are prepared for the next phase of growth.”
The new name is said to “clearly define” the audience the business serves and represents the its drive to continue to deliver safe solutions built with the end user in mind. The change will not impact any of its associated brands, their product offerings, or any business partnerships whilst as ProDriven Global Brands the supplier will “continue to provide customers and end users with the same best-in-class products and highest standards of quality and service that customers have come to expect.”
To find out more about ProDriven Global Brands, visit: www.prodrivenbrands.com
